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Insights into Consumer Preference of Foreign Brand Names: Realityor Myth?
Authors
Prof. Dr. Elif AKAGÜN ERGİN
Çankaya Üniversitesi, Türkiye
Dr. Öğr. Üyesi Handan ÖZDEMİR
Çankaya Üniversitesi, Türkiye
Dr. Öğr. Üyesi Bülent ÖZSAÇMACI
Çankaya Üniversitesi, Türkiye
Article Type Özgün Makale
Article SubType Uluslararası alan indekslerindeki dergilerde yayımlanan tam makale
Journal Name International Journal of Marketing Studies
Indexes covering the journal • Academic Journals Database• BASE (Bielefeld Academic Search Engine)• CNKI Scholar• EconBiz• Electronic Journals Library• Excellence in Research for Australia (ERA)• GETIT@YALE (Yale University Library)• Google Scholar• Harvard Library• IBZ Online• Infotrieve• JournalTOCs• LOCKSS• PKP Open Archives Harvester• RePEc• ResearchGate• ROAD• SHERPA/RoMEO• Ulrich’xxs• Universal Digital Library
Journal Quartile Q4
Article Language İngilizce
Publication Date 06-2014
Volume 6
Number 4
Pages 157 / 164
DOI Number 10.5539/ijms.v6n4p157
Citations
SSCI/AHCI/SCI/ESCI 0
Scopus Citations 0
Other Citations 0
Insights into Consumer Preference of Foreign Brand Names: Realityor Myth?