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Exploring the Effect of Consumers’ Food-Related Decision Making Styles on National Brand vs. Store Brand Choice
Authors
Dr. Öğr. Üyesi Bülent ÖZSAÇMACI
Çankaya Üniversitesi, Türkiye
Banu Külter Demirgüneş
Kırşehir Ahi Evran Üniversitesi, Türkiye
Article Type Özgün Makale
Article SubType Uluslararası alan indekslerindeki dergilerde yayımlanan tam makale
Journal Name International Journal of Marketing Studies
Journal ISSN 1918-7203
Indexes covering the journal Academic Journals DatabaseBASE (Bielefeld Academic Search Engine)CNKI ScholarEconBizElectronic Journals LibraryExcellence in Research for Australia (ERA)GETIT@YALE (Yale University Library)Google ScholarHarvard LibraryIBZ OnlineInfotrieveJournalTOCsLOCKSSPKP Open Archives HarvesterRePEcResearchGateROADSHERPA/RoMEOUlrich’xxsUniversal Digital Library
Journal Quartile Q4
Article Language İngilizce
Publication Date 01-2017
Volume 9
Number 1
Pages 46 / 64
DOI Number 10.5539/ijms.v9n1p46
Article URL http://www.ccsenet.org/journal/index.php/ijms/article/view/65192